Meta’s Muse AI agent can now call businesses for you, but only on a paid plan
Meta’s Chief AI Officer Alexandr Wang said on X that the company’s Muse AI agent can now place phone calls to US businesses on a user’s behalf, a feature limited to a separate paid Muse subscription. Muse’s official account confirmed the rollout in its own post.
What the calling feature actually does
According to Engadget, Muse can call US businesses to make reservations, schedule appointments, and handle calls users would rather avoid. The agent can also wait on hold on a caller’s behalf.
Meta Superintelligence employee Matt Schlicht shared a recording of Muse calling a Volvo dealership to ask about the next available appointment, Engadget reported. Muse reportedly waited on hold for 15 minutes during that call.
Why it is locked behind a paid tier, and how Muse identifies itself
The calling feature requires a separate paid Muse subscription that also adds extra tokens and other capabilities, Engadget reported, though the outlet did not disclose a price for that tier.
In the call Schlicht shared, Muse did not explicitly state that it was an AI agent, but it did tell the person who answered that it was calling on his behalf and that it was transcribing the conversation, according to Engadget. The outlet noted that such calls could still go off track, or that the person on the other end could hang up once they realized they were speaking with an AI system.
Why Meta had already paused Muse’s calling feature once
This is not the first time Meta has tested AI-driven phone calls through Muse. Reuters reported on September 22, 2026 that Meta had been quietly testing a “human concierge” system in which contractors sometimes handled calls that users believed Muse itself was placing, drawing on internal company posts the news agency reviewed.
That test was enabled for about half of Meta’s employees, who could opt out, and some of them raised concerns that routing calls through contractors risked exposing personal information, according to Reuters. A Meta Superintelligence Labs vice president acknowledged that starting the test without proper disclosures “was a miss,” and the company said the contractor-handled portion of the feature was pulled back as a result.
A Meta spokesperson, Daniel Roberts, told Reuters the company “will only roll it out when it’s ready and with the proper disclosures.” Wang’s announcement this week does not address that earlier episode, and Engadget’s report on the new paid calling feature does not mention whether human contractors are involved in any of the calls Muse now places.
How big is Muse, and how does this compare to rivals
Meta says Muse has more than 10 million users, Engadget reported. Wang separately posted that Meta has started letting users assign their Muse agent a dedicated email address, a move Engadget covered alongside the calling update as part of the same push to give Muse more independent ways to act for its users.
Muse is not the only AI agent that can make calls on a user’s behalf. Google offers a similar “Call For Me” feature on Pixel phones, and rival AI agent Instinct has its own “Concierge” feature for more complex calls, per Engadget’s report. Both of those features, like Muse’s new paid tier, are pitched around the same basic task: making a call a user would rather not make themselves, such as waiting on hold with a cable company or a government office.
Muse itself launched on September 8, 2026, as Meta’s personal AI agent built to act on a user’s behalf rather than only answer questions, running on a model Meta calls Muse Spark. It is currently available in the United States on iOS, Android and the web, and is restricted to users 18 and older.
Frequently asked questions
Who can use Muse’s calling feature?
Only users on a separate paid Muse subscription, which also includes extra tokens and other features, according to Engadget’s report.
Does Muse tell businesses they are talking to an AI?
In the one call Meta Superintelligence employee Matt Schlicht shared publicly, Muse said it was calling on his behalf and transcribing the call, but did not explicitly say it was an AI agent, Engadget reported.
What can Muse do on a call?
It can make reservations, schedule appointments, wait on hold, and handle calls a user does not want to make themselves, per Engadget’s report citing Meta.
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